I have a business, when should I register my name/logo/slogan as a trademark?

When you have a unique word, phrase, symbol, or design that identifies your goods or services, you should register it as soon as possible.  While you may still have trademark rights simply by using the mark (see “common law” rights, discussed above), federal trademark registration provides many critical protections.  These protections help deter competitors, strengthen your brand with consumers, and prevent counterfeiters.

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